About us
Imagine a platform where every person, in every neighbourhood, can find their own pace. Welcome to Beat the Street - the starting line for everyone.
Beat the Street is an evidence-based programme that turns entire towns and cities into giant playgrounds. By gamifying daily movement, it fosters connections between people and their neighbourhoods, creating more resilient and active communities. For residents, it’s a free, fun game and provides a boost to their health.
At its core, Beat the Street uses behavioural science and has inspired more than 2 million participants across 200 communities to walk, cycle, and wheel for leisure and active travel. Designed with inclusion from the start, it’s a catalyst for sustainable change across a community.
Led by GP Dr. William Bird MBE, a pioneer in physical activity and health creation for over 30 years, Intelligent Health combines clinical expertise with engagement know-how and evidence of the change.
"Our mission is to create inclusive, supportive environments where everyone has the opportunity to improve their wellbeing through movement and connection."
Every game is localised - tailored to the unique assets of every community, highlighting local parks, paths, and events and played by workplaces, community groups and schools. Each week new challenges allow participants to explore, enjoy, learn and play.
Engagement at Scale: interactive challenges empower adults and children to move together. Typically 12% of a population takes part.
Evidence-based – the programme is built on a logic model based on ‘person, place and purpose’ that translates theory into action. Published peer-reviewed papers show how the behaviour change equips and empowers change especially for those facing the greatest inequalities.
At Intelligent Health, we are committed to not only demonstrating the impact of our programmes but also providing actionable insights to drive positive change. Our focus on nature connectedness, wellbeing, and resilience allows us to deliver meaningful outcomes for communities across the United Kingdom and beyond.