Beat the Street is a real life walking, cycling and rolling game for a whole community, which runs from Wednesday 2nd March 2022 - Wednesday 30th March 2022. Beat the Street Loughborough is run by Charnwood Borough Council in partnership with North Charnwood School Sport & Physical Activity Network and supported by Active Together and Leicestershire County Council. It is funded by the National Lottery via Sport England, and supported by Intelligent Health.
Played outdoors in the local community, Beat the Street is the perfect way to get you and your family back into action, out of the house, having fun and exercising together. We have been working alongside Loughborough's public health advisors to ensure the game can be launched safely.
Beat the Street makes 3 step changes:
Players collect points by visiting different locations on the map while travelling around the area. Players can walk, cycle, scoot, run or roll. Collect as many points as possible by visiting Beat Boxes across Loughborough. Check out the map to see where you can play!
There are fantastic prizes on offer for individuals and teams on our leaderboards for schools and community & workplaces! School teams are able to win hundreds of pounds of sport or book vouchers on each leaderboard while community and workplace will be eligible to win hundreds of pounds worth of sports and fitness vouchers. Visit the leaderboard page for more information.
Contactless sensors called Beat Boxes are placed on lamp posts around Loughborough. Players walk, cycle or roll between Beat Boxes collecting points as they go. Players hover a Beat the Street RFID fob at each Beat Box.
Players record journeys and score points around Loughboroughin a bid rocket up the leaderboard and win prizes!
You can play as little or as much as you like, every journey counts! The Department of Health recommends 150 minutes of activity a week for adults. This works out as 30 minutes a day for five days a week. All children and young people should engage in moderate to vigorous intensity physical activity for at least 60 minutes and up to several hours every day. Every time you visit two or more Beat Boxes you help your health, add to your team’s points and the overall community challenge total. Every journey counts so see how far you can travel over the course of six weeks!
All players over the age of 13 should create an account via our website.
Anyone under the age of 13 will need their parent or carer to set up an account first. This is due to safety guidelines over location tracking. The parent/carer can then add additional family members via a family management feature.
To check a player's progress, the adult logs into the account and switches between connected player profiles.
Please note that while parent and child profiles can be connected to view progress and manage the family, players can only get points by using their own fob. You cannot collect points on behalf of other family members.
When signing up, you'll receive a verification email that you should click through. If you don't receive this email, you'll still be able to access your account and check your email details are correct via Manage Account. If the details are incorrect, you can amend them.
Schools will hand out game material to children aged 11 and under. This will include a fob for the child, a fob for a parent/carer and a map. Participating schools begin distributing these to pupils in the week leading up to the game.
Anyone aged 12 and above can collect a fob to play with from their local distribution point. When you've collected a fob, just create an account online, connect your fob to the account and get swiping. Find out where to collect a fob.
Adults can help support a school team or join/set up a community team. This could be a team for your local club, workplace or even a big group of friends. Alternatively, you can also choose to play for a local charity, and your points will help them reach their donation goal.
Beat the Street is a game for all ages and anyone can take part. You can pick up a fob from your local distribution point from 25 February. Check the list below to find your nearest:
For the most up-to-date locations of distribution points please refer to the online map - click here to view. Please check opening times of these distribution points before going to pick up a fob.
Schools will begin handing out materials to play from 25 February onwards.
If you’ve received a fob from your school, you should have also received a fob for a parent to play with. Remember, the two fobs are not linked to each other.
Each individual fob will need to be connected to a different player profile.
Fobs that are handed out by schools come pre-assigned to the school team and do not need to be registered online in order to join the school team. However, to check your points and mileage and be in with a chance to win individual prizes, you will need to link your fob to a player profile.
Parents or carers should set up an account first. You can add family members to that same account as player profiles. You'll be able to easily switch between profiles to view performance. You can set up family members under 13 yourself by filling out their details. If you want other adults to join your family account, you'll be able to send them a link. They simply need to click that link and follow the setup instructions to join their account to yours. Find out more about swtiching between player profiles.
Fobs collected at distribution points must be linked to an account in order to join a team and to be in with a chance to win lucky box prizes. You will also then be able to monitor your performance online and see your journeys.
1 week before the game ends, you will no longer be able to link a fob to your account.
If you've already signed up and want to connect your fob, login and find the option on the homepage.
Check out the map and find your nearest Beat Box. Hover your fob in front of the Box for 2-5 seconds until the Box beeps and flashes. This starts your journey!
To collect 10 points for your first Box, players need to visit a second Beat Box within 60 minutes. Walk, cycle or roll to a Box, and swipe it to complete the journey. You'll score 10 points for your first Box, along with a further 10 points for this Beat Box - this is 20 points collected for the whole journey.
Note - there must be a time gap of at least 1 minute between visiting Beat Boxes, or the second box will not register points.
Keep going! You’ll score 10 points for every subsequent Beat Box you visit, as long as you get to the Box within 60 minutes. You can go back to the same Box as much or as little as you like, just make sure you visit a different Beat Box in between. If more than 60 minutes passes between visiting Beat Boxes, then the next Beat Box you swipe will act as the ‘start’ point. The process will begin again.

Beat the Street: Be Covid Safe
Beat the Street is low-risk, contactless and easy to play whilst maintaining social distancing. It is created by Intelligent Health, a team of physical health experts led by Dr William Bird, a GP working on the NHS frontline against Covid-19. Beat the Street is played outdoors individually, with your household or in small groups according to current COVID-19 guidelines.
• Beat the Street Beat Boxes are contactless so it’s a perfect way to exercise and have fun with friends outdoors
• Don’t touch cards/fobs belonging to others
• As always, wash your hands with soap and water for 20 seconds when you return home.
To see all locations and for the most up-to-date version of our map, use our online map here.
You can collect a print map from a local distribution point. Find your nearest local distribution point.
Awards are fun in-game challenges. If you complete the challenge you receive a reward. You can unlock an award automatically by earning points or playing the game on the way to and from work or school. Check out your dashboard to see what awards you have earned and which ones you can still play for. Can you make it all the way to Globetrotter or Planet Protector?
Status awards are unlocked when you reach a certain number of points
Green Commute awards are unlocked when you collect points on weekdays between 7am-9am and 3pm-6pm
Can you collect them all?
Yes, everyone who creates a player profile will be added to the individual leaderboard. Please bear this in mind when creating your username. If you create a username using swearwords or inappropriate terms, your profile will be removed.
If there is a problem with your username please contact our online helpdesk and we can change this for you.
When you first link your fob, you will have a choice of teams. Look in the drop down list to find a type of team followed by the name of the team. Players can join any team, and everyone is invited! Get all of your friends and family involved, including brothers, sisters and grandparents.
If you don't join a team when you link your fob, you can do this by going to "Manage Account" via the menu and selecting your team.
If you would like to create your own team, request one during registration or by visiting Manage Account. You'll see an option to either join a team or create one. Follow the on screen instructions. A member of our team will be in touch to confirm your team has been set up. Please remember that you need to recruit at least 6 team members by 23.59pm on 22 March to be eligible for leaderboard prizes.
Who can set up a team?
Please note that families can not create teams, and should take part through the child's school team.
Note - Teams will have until 23.59pm on 22 March to recruit a minimum of 6 participants. If you fail to do so by that date, your team can still take part and contribute to the town’s mileage but your team will not be eligible for the main leaderboard prizes. Players will not be able to change teams in the final week of the game.
No, unfortunately you can only play for one team.
Yes! We welcome people of all ages and abilities to play Beat the Street. Disability should be no barrier to participation. If you are a wheelchair or mobility scooter user, please feel free to use these to get between Beat Boxes. Beat Boxes are placed approximately 500 – 600 metres apart and you have an hour to travel between two Boxes to earn your 10 points.
Visit our online map to plan your route. You can use our accessibility icons to see which Beat Boxes are accessible for wheelchair users and participants with mobility issues. If you need to take a break, why not use the map tool to plan your route and look for rest points.
If you have any questions about how you can take part, or you’d like any extra support please get in touch. Visit our online helpdesk.
The winner of the individual leaderboard will receive a trophy to recognise their achievement.
Based on feedback from other games across the UK, we have introduced an individual leaderboard where players can see their individual progress and compare with other players in the community. Anyone who creates an account will have their username on the leaderboard. No other information is shared but we welcome your comments to improve this area.
There are many reasons why your swipe may be displaying as 0 points on your account. Here are a few reasons why this might be:
Please note that if your swipe has not been recognised on a Box, or the Box was not working at the time of your swipe, we are unable to award those missing points to you.
The 100 point bonus for completing the health survey can take a few days to appear in your account.
If you are still unsure, please contact our online helpdesk.
It’s important to have the latest release of the website and the best way to do this is by clearing your cache. To find out how to do this via your web or mobile browser, please watch this video about clearing your cache. Alternatively see written instructions on clearing your cache.
If you're still having problems, please contact our online helpdesk.
This is a feature which we hope will encourage people to create an account or profile giving them a better experience of the game, a chance to use our new features and be in for a chance to win prizes.
People who complete the health profile section will earn 100 points as a thank you. The 100 point bonus can take up to 24 hours to appear in your account.
You can only see the number of points on a card when it has been linked to a profile on an account.
If you notice that the Box doesn’t beep or flash after you’ve held your fob against it for a few seconds, please let us know by contacting our online helpdesk.
Please note that if your swipe has not been recognised on a Box, or the Box was not working at the time of your swipe, we are unable to award those missing points to you.
Check your online account to ensure that it isn’t working. Points are normally added to your account within the hour but sometimes there may be a delay – especially when everybody is out and about playing! Also double check that you are looking at the right profile for that fob - with whole families taking part it can be easy to mix up information. If this all seems right and the problem continues contact our online helpdesk and a member of our team will assist you.
If you lose your fob, you may collect a new one from a distribution point and re-connect it to your existing player profile. If you need to do this, please contact us via our online helpdesk and we will amend your account. Any points you've collected on your lost fob will still be on your account.
This is a fun competition about getting moving around your area – you can walk, run, cycle, roll, scoot or skip. We want you to enjoy the competition and get the most out of it you can, so please don’t try to cheat the system – you’ve nothing to gain from doing so. It is against the rules to use a car or motorised vehicle to drive between Beat Boxes. Anyone found to be doing this, will have their points wiped.
E-bikes are allowed as part of Beat the Street as they do require the rider to pedal but e-scooters are not permitted. According to the government website, using privately owned e-scooters on public roads and pavements is currently against the law and could result in a fine. Some exceptions to this exist where trials are taking place but strict rules apply. Find out about E-scooter trials: government guidance. We will keep this under review as rules are updated.
Cheating also includes swiping more than one fob per person or using someone else’s fob as well as your own. If we suspect players to have done any of these we will contact them directly. We also strongly advise you not to be sharing fobs in order to maintain good hygiene practices in light of the Covid-19 virus. To play, everyone must have a game fob. Remember, Beat the Street is all about getting active and having fun outdoors so it's important that everyone who signs up participates fairly to get the most out of the game.
Report any incidents of cheating you may see. If you see another player cheating, swipe your fob on the same Beat Box directly before or after they do. Then let us know the Beat Box number, the time you swiped and your fob number via our helpdesk and we will then be able to trace the fob of the person suspected to be cheating.
Before you go out to play Beat the Street we recommend parents, teachers and community leaders look at THINK! road safety campaign - this is a one-stop resource for road safety education materials. We also recommend learning the Green Cross Code to ensure children are looking both ways and taking care when crossing roads.
Increase your visibility to help drivers and other road users to see you. Wear bright and fluorescent materials in daytime and reflective materials at night.
Use flashing lights on your bicycles, pedal reflectors and wear reflective coats, bags or high visibility vests. Use a white or brightly coloured cycle helmet or even one with a light! Don’t forget the family dog - use a high visibility lead and collar, harness or coat.
When engaging with Beat the Street via social media, please be aware that any comments, pictures or videos posted by the player are public and therefore viewable by anyone. As a result, parents should ensure that any information (such as address, contact details, etc) that could identify a child is not shared. If you need any further advice please refer to Internet Matters' resources for keeping children safe online.
Make sure you exercise within your own limits. NHS walking for health guidance provides helpful tips for anyone new to walking or who have taken a break from exercise.
Consult your doctor before taking part if you have a history of health problems or experience any pain or discomfort when exercising.
Beat the Street is low-risk, contactless and easy to play whilst maintaining social distancing. It is created by Intelligent Health, a team of physical health experts led by Dr William Bird, a GP working on the NHS frontline against Covid-19. Beat the Street is played outdoors individually, with your household or in small groups according to current COVID-19 guidelines.
• Beat the Street Beat Boxes are contactless so it’s a perfect way to exercise and have fun with friends outdoors
• Don’t touch fobs belonging to others
• As always, wash your hands with soap and water for 20 seconds when you return home.
Please always be aware of your surroundings when playing.
Beat the Street Loughborough is run by Charnwood Borough Council in partnership with North Charnwood School Sport & Physical Activity Network and supported by Active Together and Leicestershire County Council. It is funded by the National Lottery via Sport England, and supported by Intelligent Health.